Tourism Opportunities Analysis
An opportunity analysis identifies the most viable ways to grow visitor demand, spend and dispersal in a place or precinct, based on evidence rather than assumptions. It typically involves reviewing visitor markets and trends, auditing existing experiences and support services, mapping assets and constraints, and pinpointing the gaps and “best-fit” opportunities across experiences, infrastructure, investment and partnerships. Our work ranges from market and competitor scans through to experience concept development, feasibility-level testing, prioritisation and action roadmaps – giving destinations, land managers and operators a clear, practical pipeline of opportunities they can confidently progress.
Feasibility Studies
We are experienced in undertaking detailed pre-feasibility and feasibility studies for a range of nature-based tourism products including tours and accommodation. We focus on understanding market demand, and assess infrastructure and technical requirements, scalability and risk assessment, and cost-benefits analysis.
Visitor Servicing Strategies
We develop comprehensive visitor servicing plans that include the role of visitor information centres, digital platforms, wayfinding signage, and cultural interpretation. Our goal is to ensure that visitors have access to the information necessary to enrich their stay and encourage return visits, contributing to the destination's overall success.
recent projects
South West Edge Trail Tourism Opportunities
A comprehensive assessment of trail tourism product opportunities in Western Australia’s Perth & Peel, South West, Great Southern and Esperance regions. Included a detailed gap analysis, product concepts, industry fact sheets, and industry capacity building workshops.
Client: Tourism Western Australia
Kalgan River Paddle and Hike Experience
Project to determine the feasibility of hiking and paddling tourism experiences for an Aboriginal cultural tourism operator on the Kalgan River in Albany (WA). Included on-water assessment, capacity and capability needs, and financial modelling.
Client: Western Australian Indigenous Tourism Operator Council (WAITOC)
Trail Lodge Market Feasibility Study
Trail Lodge Market Feasibility Study
The aim of this project was to understand the potential to develop a signature Luxury Lodge - accommodation and wellness tourism offering - that meets the needs of Premium Nature travellers with an interest in trails and wellness experiences. Included a detailed market feasibility analysis.
Client: Heyscapes
Tourism Accommodation Development Investigation
This project identified and assessed potential accommodation sites for in-park and near park locations in national parks in the South West of WA. Included preliminary site analysis and stakeholder engagement.
Client: Tourism Western Australia
Ludlow Nature-Based Campground Pre-feasibility
Undertook a pre-feasibility study for the development of a nature-based campground at the Ludlow Tuart Forest Settlement.
Client: Ludlow Tuart Forest Restoration Group
Frankland River Paddle Feasibility Study
Frankland River Paddle Feasibility Study
Feasibility analysis for a unique paddle itinerary on Frankland River. The project included a comprehensive on-water analysis; land manager engagement; and tourism market analysis to determine constraints and deliverability.
Client: Tourism Western Australia